July 31, 2021

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My First Plunge into PPC Marketing

Marketing

As you’ve seen over the past month or two, the eBay affiliate program has been my major money maker. However, in keeping with the general consensus of the make money online community, I’m trying to diversify my money making techniques and not put “all of my eggs in one basket”. So with that being said I recently made my first plunge into the world of Pay-Per-Click (PPC) affiliate marketing and I thought I would share the experience with you.

Affiliate Offers

Not wanting to dump a lot of money into my first attempt at PPC marketing I decided I would set a small daily budget of $25 per day. My first step was to find an offer to promote and for that I need to join a few affiliate networks. I applied to several of them, but found the signup process easiest at RocketProfit and was accepted within a day. After logging into my account I found that they had a number of different offers and decided to focus on offers that require the least input from the user, zip code and email submission offers. These offers just require the user to input either their zip code or email for me to get paid and seemed like they would be easy to promote.

Keywords

So I found an offer that I liked that “awarded” the user a $250 gift card to a certain store if they provided their email. From here I went to a few of my favorite FREE keyword research tools including SEO Book’s Keyword Tool, Free Wordtracker and even Google’s Adword Keyword Tool. I used all of these services to create a keyword listing that I thought were highly targeted to the reward being given by my affiliate offer. The best part about the offer I was promoting was that there was one HIGHLY related keyword that had little to no competition and a good amount of searches per day and I focused my campaign around this.

Landing Pages

After deciding on some keywords I fired up Dreamweaver and coded myself a landing page and supporting pages. I made sure to code them in valid table-less XHTML transitional code, making sure to put my keywords in H1 and H2 tags. By doing this I trying to make my landing page and supporting pages as dense as possible for the keywords I was targeting which I later found out was very important.

Major things to incorporate into your landing page and supporting pages:

  • Put Keywords in H1 & H2 Tags
  • Provide unique content
  • Link to Outside Related Sources
  • Provide a Contact, Privacy Policy and Terms page
  • Make use of the Alt and Title tags

I think the one of the biggest things I learned from this first plunge into PPC marketing was that the creation of a solid landing page is important. If you plan to use Google Adwords for your PPC marketing you need to provide not only a simple landing page, but also a lot of related data and content to achieve a good Quality Score. I ended up re-working my landing page 5 to 6 times before I was able to have Google give me an “OK” quality score. It was hardly an easy task, but in the end it allowed me to get $0.10 to $0.15 cost per click prices.

Adwords

After designing my landing pages and uploading them to my webhost I moved on to setting up my campaign in Adwords. I entered all of my keywords, my $25 daily budget and max Cost-Per-Click (CPC) of $0.15. I also setup 4 different versions of my advertisements. I wanted to test out which call to action and text in my ad would produce the best Click-Through-Rate (CTR). After that I let it start up and meticulously watched the numbers come in.

As you can see from my above screenshot, I ended up spending $24.36 on my campaign in 1 day with a CTR that is less than desirable. In my estimation those who were searching for my keyword weren’t necessarily interested in the offer I was promoting, but I also think the campaign need a lot more tweaking and the landing page needed to push them into the offer more.

Results

As I said above I ended up spending a little over $24 on my PPC campaign in the first day and logging into my RocketProfit account I found that I earned almost $30.

So doing some quick math is would seem as though I earned just about $6.00. Now this is hardly worth all of the time I put in to pick keywords, create a landing page and do all of the testing, but it was a good learning experience. Looking at the data in RocketProfit would also suggest that those making it to my landing page only went all the way through to the actual offer 30% of the time while only 30% of those people actually completed the offer. To me it’s clear that my landing page needed to make them WANT to complete the offer more.

Read more: SEO is so Important for you in these Days

Conclusion

As I said above, this was a good learning experience, but the question is would I do it again or will I continue learning about the world of PPC marketing? I’m honestly not sure. I’m not sure I have what it takes to be an effective PPC marketer, but I do know that I will continue to read up on PPC marketing techniques and when I have the extra time I could see myself trying this all again. Until then I have several projects to focus on as well as my eBay affiliate stores.

Please consider sharing your PPC stories by leaving a comment and feel free to ask any questions you may have and I will do my best to answer them.